Parallel is recognized for its innovative use of space and integration of works of art within their surroundings. The interior designs are rooted in a deep understanding and appreciation for the way in which things are made and the people that make them.
Parallel’s curatorial approach is comprehensive, including exhibition programming, the layout of the exhibition space, design and installation of casework and equipment, integration of graphic design, and the design and editing of catalogues and other materials—all of which are meticulously conceived to highlight the specific qualities of the art on display.