The town of Bordighera, situated on the Italian Riviera, will incorporate art, landscape, and urbanism in the public realm as a means of stimulating economic growth, community, and culture. Bordighera’s relationship to the sea and its surrounding natural environment supports the concept of “Hortis-Cultura”: A naturally evolving sustainable urban landscape that combines the city’s rich horticultural heritage with arts programming. A well-curated selection of contemporary artworks located within an urban or naturalistic landscape would shape public space to become a significant attraction for Bordighera and a major component of an urban master plan.